Rolls Royce/200EX.

SPIRIT OF ECSTASY

Credits/
Photographer Rankin exhibit
Automotive Art direction Clive Parsley

Promote the launch of 200EX with a fully integrated campaign, to ultra high net worth, culturally diverse, prospects.

Working alongside Rolls-Royce we produced the brand’s first CRM campaign – globally unique in targeting so niche an audience. Using striking photography inspired by the Spirit of Ecstasy, our work signifies the bold new direction for the brand delivered as their most integrated campaign yet.

Though too early for detailed results, within
20 days of launch we had delivered one third of the annual sales target and our direct response media was averaging a 10%
response rate.
2010